It’s the most wonderful time of the year, and what better way to get into the festive spirit than with the first-ever launch of The Elf on the Shelf Happy Meal at McDonald's. Customers throughout the UK and Ireland can choose from one of ten plush characters – The Elf on the Shelf Scout Elves, Elf Pets and Elf Mates toys - or one of two books: Merry Christmas, It’s Your Elf and Merry Christmas, It’s Your Reindeer.
The playable plush and stories based on the popular tradition give children an imaginative new way to interact with the characters from Santa’s North Pole.
Equipped with hooks which allow them to double as Christmas decorations, the plush Happy Meal elves and pets also come with poke-out-and-keep North Pole certificates with space for the child’s name, signed from Santa Claus himself.