
McDonald’s is lovin’ the boost it’s seeing from embracing anime, so much so that it’s doubling down on the popular Japanese comics.
On the heels of its massively successful temporary rebranding of select locations from McDonald’s to WcDonald’s—a meme in anime that renamed the chain and flipped the famous arches to avoid copyright issues—the chain has teamed up with the anime series Jujutsu Kaisen to roll out its first-ever garlic sauce.