Fast food chains are increasingly turning their attention to the drinks menu, ramping up beverage offerings in a bid to attract new customers and boost profitability. McDonald’s, for instance, is set to launch six new crafted beverages across its restaurants in the US on 6 May.
This move follows a trend seen at other major chains, including KFC, Wendy’s, and Taco Bell, which have all elevated their drink selections to draw patrons away from established coffee and speciality drink rivals such as Starbucks and Dutch Bros.
