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Fortune

Chris Morris

McDonald's is launching an adult Happy Meal—and a new shake designed to go viral

Ronald McDonald Grimace Hamburglar McDonaldland Birdie

(Credit: James Devaney—Getty Images)

McDonald’s is reaching into its past to appeal to younger customers. The company will resurrect the characters of McDonaldland, including Birdie, Hamburglar, and Mayor McCheese, starting Aug. 12. A grownup version of the Happy Meal will also be offered.

Grimace’s return to McDonald’s was a viral hit. Now the company is bringing back a gaggle of characters from its past.

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