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International Business Times
International Business Times
Business
Kiran Tom Sajan

McDonald's Halts AI-Powered Drive-Thru Trial Amid Push For Automation

McDonald IBM United States
The decision comes despite the company’s ongoing efforts to integrate AI into its operations. (Credit: AFP)

McDonald's is discontinuing its artificial intelligence (AI) ordering system at over 100 U.S. drive-thru locations in a potential setback in the fast food industry's rapid adoption of the new technology.

The decision comes despite the company's ongoing efforts to integrate AI into its operations. McDonald's had established a partnership with IBM in 2021 aiming to develop Automated Order Taking (AOT) technology as part of the fast-food giant's "Accelerating the Arches" growth strategy.

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