Apocalyptic scenes of abandoned cities, bodies strewn on the floor amid pools of purple gunge... if you're on TikTok, you'll have seen the aftermath of McDonald's Grimace Shake campaign last month. What began as a novelty limited-edition milkshake became a (literally) viral trend in amateur filmmaking.
It all started when one TikTokker made a video of himself trying the Grimace Shake before convulsing on the floor. Soon people around the world were creating their own takes... even professional actors like Courteney Cox. Some smelled a rat... or a Grimace. Was it really all an accident or did McDonald's plan the whole thing? Well, the man behind McDonald's social media has spoken (see our pick of the best TikTok cameras and the best ring lights to up your own TikTok game)
