McDonald's first new permanent burger addition to the menu in 15 years is available at restaurants across the country from today. The McCrispy chicken burger is the first permanent burger addition to the menu since 2007 and will be available on lunch menus from 11am.
The McCrispy is a crunchy chicken breast fillet, marinated in black pepper and cayenne with classic mayonnaise with cracked black pepper and a savoury roasted chicken flavour in an artisan glazed bun. Alongside the introduction of the McCrispy; BBQ Bacon Stack and Twirl McFlurry will be joining the main menu.
And for McDonald’s breakfast fans the new potato waffles will be joining the breakfast menu. Nacho Cheese Wedges will also be joining the menu from October 26.
To mark the addition McDonald’s has brought together a star-studded line-up of chicken-loving talent from TV and entertainment to launch the all-new McCrispy. TV presenter Maya Jama fronts the new campaign, gatecrashing intimate chicken moments.
The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: "You know I love a good chicken burger." The film goes on to showcase several moments of chicken lovers, with Jama providing commentary throughout.
The film features famous faces including comedian Keith Lemon, who is seen watching himself on TV whilst enjoying a McDelivery, plus actor and rapper Michael Dapaah and YouTube gamer Elz The Witch, who are shown eating a McCrispy while gaming.
Maya said: “I love a chicken burger, and am a self-confessed chicken connoisseur, so when I found out Maccie’s was launching this new burger, I knew I had to get involved.”
