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Benzinga
Benzinga
Entertainment
Adam Eckert

McDonald's Enters The Metaverse: What Investors Need To Know

McDonald's Corp (NYSE:MCD) celebrated the lunar New Year in the metaverse this year. The iconic fast food chain launched an immersive and interactive experience for fans using a collection of zodiac animal designs.

What To Know: To ring in the Lunar New Year "with style and innovation," McDonald's teamed up with Opening Ceremony co-founder Humberto Leon to create the one-of-a-kind collection focused on the Year of the Tiger.

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