Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Sheryl Estrada

McDonald's CFO is starting to sound like a CMO—here's why

SAN LEANDRO, CALIFORNIA - APRIL 28: A sign is posted in front of a McDonald's restaurant on April 28, 2022 in San Leandro, California. (Credit: Justin Sullivan—Getty Images)

Good morning,

As digitalization and customer experience are high priorities, the CFO of a fast-food giant sees marketing as a growth center, not a cost center.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.