Fast food giant McDonald's is well aware of the melting pot of issues its customers are facing. From inflation to hikes in base rates, through to wider economic and geopolitical uncertainty, it's understandable many households are stripping back their spending.
But for the Chicago-based restaurant chain such headwinds create an "opportunity," its CEO said, adding the business has released a raft of items to ensure it stays relevant to the emerging, cost-conscious consumer.
