- McDonald's CEO Chris Kempczinski posted a video of himself trying the chain’s new Big Arch burger and it didn’t go well.
- “I don’t even know how to attack it, there’s so much to it,” he said in the video posted to Instagram while holding the burger in his hands and taking a bite.
- Viewers criticized Kempczinski's awkwardness while eating the burger, with one writing, “What’s the opposite of genuine and authentic?”
- “Man’s aura screams kale salad,” a second person wrote on the post, which drew thousands of comments and likes.
- The Big Arch burger, featuring two quarter-pound patties and multiple toppings, is available for a limited time in the US, priced between $6.89 and $10.19. The 1,020-calorie burger is already a permanent menu item in the UK and Ireland, having shown strong performance in test markets.
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