Birthday’s at McDonald’s have been a part of so many people’s childhood memories over the years. Now it’s time to celebrate the birthday of one of their own. Longtime mascot Grimace has announced his epic birthday celebration.
According to Tariq Hassin, chief marketing and customer experience officer at McDonald’s USA, celebrating Grimace’s birthday is “paying homage” to childhood memories.
“We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture,” said Hassan in the press release.