We've mentioned before the risks for brands jumping on the AI bandwagon too quickly. And that extends beyond using AI image generators to any kind of customer-facing application, as McDonald's may have learned from its AI Drive Thru fiasco.
AI technology is advancing rapidly but remains in a state of relative infancy, and in many cases it just isn't good enough yet to implement without causing significant friction. The world's biggest fastfood brand has sensibly decided not to extend the contract on an AI voice recognition service and has told franchisees to remove the tech, but did it not think it should at least test it before it became the subject of viral videos?
