An advertising board placed directly beside a sign for a crematorium in Cornwall has continued to cause upset for locals, with two adverts being criticised as inappropriate thus far.
The board, located at a bus stop opposite Penmount Crematorium in Truro, was reported on last week after McDonald's announced they were planning on removing their advert for the McCrispy burger amid concerns it could be upsetting for grieving families travelling to the crematorium.
Now, the McDonald's advert has been replaced by a sign for Tate which advertises a scheme they are running to allow Cornwall residents year-round entry to Tate St Ives and the Barbara Hepworth Museum and Sculpture Garden.
While the gallery advert should be innocent enough, their choice of words has left some people insisting it isn't "any better" than the McDonald's advert - which at the time was branded "tasteless".
The scheme Tate is running is called the Locals Pass, and their advert - placed right beside a sign for the crematorium - reads: "Get your locals' pass."
The ongoing drama with the advertising board was shared on Twitter by a woman named Sophie (@sophierebeccaf), who shared a picture of the two adverts with text above which read: "So McDonald's got some grief for their advert outside Penmount Crematorium. I am not sure the replacement is any better."
Last week, several people from the Truro area said they found the McDonald's advert "tasteless", and while some said they could see the funny side of the sign - found on the A39 - they could also understand why it would be upsetting to families who are travelling to the crematorium to say goodbye to a loved one.
One woman, whose mother-in-law was cremated at the establishment last year, said: "Although I can see the funny side, it is tasteless and I'm sure some grieving family members won't like to see it when visiting Penmount for the funeral and cremation of a loved one."
As someone else noted: "I think how funny it is will probably depend on how long ago you followed the crematorium sign wearing a black tie."
When the news was brought to McDonald's by CornwallLive, they took the matter seriously, with a spokesperson insisting they would be asking for the advert to be removed immediately.
They said: "We were unaware of the road sign in the vicinity of this bus stop. However, in light of the concerns raised by CornwallLive, we have asked for our advertisement to be removed."
At the time of the McDonald's advert controversy, Cornwall Council, which runs the crematorium and owns the bus shelter, said it was unable to comment on the matter.
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