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PC Gamer
PC Gamer
Andy Chalk

McDonald's achieves AI apotheosis with a generative AI Christmas ad so miserable the production company responsible pulled a statement defending it after the ad was removed: This was 'an important learning,' McDonald's exec says, but what did we learn?

Still of laughing old woman from McDonald's gen AI Christmas ad.

'The holidays suck ass and we'll be lucky to get out of them with our health and sanity intact, but at least we can shove some crappy fast food into our slack pieholes before the existential darkness claims us': That's the premise of a new McDonald's holiday ad that, as reported by the BBC, was quickly pulled after it went out because not only was it utterly miserable, it was also made entirely with generative AI.

"McDonald's unveiled what has to be the most god-awful ad I've seen this year—worse than Coca-Cola's," Theodore McKenzie of 80 Level wrote on X. "Fully AI-generated, that's one. Looks repulsive, that's two. More cynical about Christmas than the Grinch, that's three."

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