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Motor1
Motor1
Business
Adrian Padeanu

Mazda Knows People Don't Really Want An Electric Miata

Mazda knows better than most automakers that the MX-5 Miata isn't about having the biggest engine, the quickest acceleration, or the latest technology. It's about being small, light, relatively affordable, and pure fun. And judging by what customers are telling the company, they want the next-generation roadster to stay that way.

Speaking with CarExpert at the Australian launch of the new electric CX-6e, Mazda Australia managing director Vinesh Bhindi said local customers aren't exactly lining up to ask for an electric MX-5. Quite the opposite, actually.

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