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PC Gamer
PC Gamer
Jess Kinghorn

'Maybe nobody wants this and it won’t work': Amazon is chucking an undisclosed amount of cash at AI-generated TV shows, but I'm struggling to see the appeal

Cartoon renderings of Tom Cruise and Kim Kardashian jabber in an AI-generated scene.

This may scandalise some younger readers, but once upon a time you'd turn on the telly and simply watch what was on. The question of what to watch these days has only gotten more complex, with a wealth of streaming services now vying for your eyeballs. Well, Amazon may be touting AI as the answer—I mean, just judging by the undisclosed amount they've thrown behind startup Fable.

The Edward Saatchi-owned outfit has already been around for a few years, debuting with VR game Wolves in the Walls back in 2019. What's piqued Amazon's interest more recently is Fable's AI-generated 'streaming' service Showrunner (via Variety). Hop into the Discord, and you can start mashing out prompt-based animated scenes that are all about as bleak, monotone, and ugly as I was personally expecting.

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