After months of rumours, Meta's Twitter rival is finally here. Threads launched this morning, and according to Mark Zuckerberg, it's already hit over 10M users. It's certainly making waves – and if the experience of the first few hours is anything to go by, this could be the first Twitter rival with a chance of vanquishing the bird site.
It seems an understatement to suggest that Twitter has been a bit of a mess lately. From recent 'rate limits' on the number of tweets users can view to the reinstatement of countless right-wing accounts, it seems Musk et al are determined to diminish the experience. Enter Threads – already perhaps one of the best Twitter alternatives.
