Maya Jama may have impressed many viewers with her sparkling new role as Love Island host this year, but it appears that even the Bristolian bombshell can't save the ITV2 reality show. After the ninth series of Love Island wrapped up last week, a fashion insider has claimed that a rule change has put people off applying for the tenth series, which is due to hit our screens this summer.
This year's islanders have left the villa with much fewer followers than expected, due to a social media ban that stopped them from growing their online presence while in the villa. Last week, fashion giant PrettyLittleThing announced that they would not be signing anyone to their brand, having previously taken on creative director Molly-Mae Hague and season eight star Gemma Owen.
After applications for the next round of Love Island recently opened, insiders have claimed that interest in being on the show has "slumped" already, as budding influencers are reluctant to sign up because they could miss out on lucrative deals with fashion brands. Speaking to MailOnline, one insider claimed: "There are fewer applicants for Love Island this summer."
