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Benzinga

Business

Shanthi Rexaline

May The 4th Be With You: 12 Deals You Can Score On 'Star Wars Day 2022'

Star Wars Day George Lucas NYSE Disney Lego Nasdaq

May 4 is informally commemorated every year as the ‘Star Wars Day,' which celebrates the hugely successful Star Wars franchise that was born out of the creative brilliance of filmmaker George Lucas. Lucas Films, the company founded by the movie mogul, sold the franchise to Walt Disney Company (NYSE:DIS) in 2012.

The day will be marked by fan celebrations, hosting of movie marathons, exchange of greetings and cooking Star War recipes — among other things. Businesses capitalize on the commercial opportunity presented by the day by offering deals and discounts on Star Wars movies, merchandise and collectibles.

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