Last week, I wrote about a woman who works in my local whose favourite word is “awesome”. She also has a couple of other choice ones that she trots out with annoying regularity – “amazing” and “incredible”.
The latter would most certainly not please a reader, Dr Rod Sandler, who sent me the following complaint: “Am I the only one to notice the excessive use of the word ‘incredible’ in recent years? In broadcast talks or interviews it appears in almost every sentence and often in oxymoronic expressions such as ‘incredibly reliable’ or even ‘incredibly truthful’. What’s wrong with ‘very’ or ‘remarkably’ or ‘truly’?” I couldn’t agree more, Dr Sandler, but as I don’t think she reads the Observer, I fear your justified beef will fall on deaf ears.
