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The Guardian - UK
The Guardian - UK
Comment
Jonathan Bouquet

May I have a word about… the Bank of England’s rebranding

Out will go the coins and St George’s Cross; in will come the union flag.
Out will go the coins and St George’s Cross; in will come the union flag. Photograph: Dylan Martinez/Reuters

There was a tremendous kerfuffle last week over the Bank of England’s “more inclusive” rebranding of its logo, at a reported cost of £50,000.

This makeover involved removing a pile of coins at Britannia’s feet and replacing the St George’s Cross with the union flag. Responding to the scorn the rebranding received, a Bank spokeswallah said: “Since 2019, the Bank of England has been reviewing its visual communications to make it more accessible, inclusive and reflect our current values and mission. How we communicate is part of how we can carry out our mission.”

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