Most donors tend to prioritize charitable giving at the end of the year. It makes sense. Individuals and families often feel extra charitable around the holidays. It’s often the time when nonprofits are doing their biggest calls for donations, and the pending New Year’s Eve ball drop is a sparkling reminder of the deadline to make any financial changes to decrease that year’s tax liability. That trifecta, combined with a clearer understanding of one’s taxable income for the year, leads to approximately 30% of all charitable donations being made in December, according to Network for Good.
