On May 24, the Enhanced Games aim to take athletic enhancement to the next level. Performance-enhancing substances are transparently allowed and encouraged at this event, and athletes work with a full-service medical team. The business positions itself as the smart version of enhancement, not meatheads juicing themselves indiscriminately. Organizers expect about 50 athletes in Las Vegas to compete in swimming, track and field, and weightlifting.
The performance-enhancing substances aren't just for the athletes, though. Enhanced wants to enhance you too. The company says a telehealth service is expected to be a larger share of its business than the sporting event itself—the company will sell tailored prescriptions for enhancement drugs such as testosterone replacement therapy and enclomiphene.
