Italian luxury fashion house Max Mara has recently announced a significant partnership with Japanese cosmetics group Shiseido in the fragrance sector. The collaboration entails a long-term agreement where Shiseido will hold the exclusive worldwide license to develop, produce, market, and distribute fragrances under the esteemed Max Mara brand.
Shiseido EMEA, a subsidiary of the Japanese beauty giant, will oversee the management of the fragrance license. This strategic move is anticipated to bolster the global expansion of Shiseido’s fragrance business, marking a pivotal moment for both companies.
