While quiet luxury has been the stand on which fashion brands have raced to hang their hats over the past two years, Max Mara’s creative director, Ian Griffiths, took a defiantly celebratory stance with the collection he unveiled in Venice on Tuesday evening.
“Quiet luxury has reached [such] epidemic proportions it’s a total silence, no one’s saying anything,” said Griffiths before the show. “I’ve always slightly objected to the idea of quiet luxury anyway because I don’t know how quiet it is. How quiet is it to walk into a room wearing head to toe total camel?”
