Whenever a tech firm says "don't worry, we're not going to change anything for at least X months" you can be pretty sure that as soon as X months are over, they're going to change it. And the latest example of that comes from Max, formerly HBO Max. When the service was rebranded earlier in 2023, Warner Bros Discovery promised that existing ad-free subscribers would be able to keep features including 4K and HDR for at least six months. And now those six months are up, you'll never guess what's happening next.
If you're a subscriber and you haven't already received the email, it'll be coming soon to tell you that if you want to stay on $15.99 per month you'll be saying goodbye to 4K and HDR. If you want those, you'll need to spring for the Ultimate plan, which is $19.99 per month. To soften the blow, Max is currently offering 20% off the annual price if you upgrade to Ultimate.
