Max Halley, London’s madcap sandwich king, sounds bemused as he describes his latest move. “I am fundamentally just a bloke from Finsbury Park,” he says. “Now I’m selling sarnies in Leicester Square.”
Wheeling a cart and cajoling tourists it ain’t. Halley has partnered with the Hippodrome casino — not widely considered a dining mecca — to refresh its bar menu, and so from June 1 will serve his cultsandwiches night and day. Given Halley’s eponymous sandwich shop in Stroud Green is (improbably) one of London’s must-visit restaurants, and given his Mad Hatter-schtick as popular with Vice types as it is with the Sunday Brunch crowd, heading into a casino feels unexpected. Eccentric, you might think, even for him.
