Mavic has been making rad bike wheels since I can remember. It all actually started back in 1889 in Lyon, France, by brothers Leon and Laurent. Mavic has been at the forefront of innovation throughout the brand's history, including being the first to anodize alloy rims, developing the first hooked bead and creating the UST tubeless system. It is known for pushing the envelope.
I haven’t been on a set of Mavic wheels since the DeeMaxes that came on my 26” freeride bike back in the early 2010's. But now that Mavic is making a return to the United States, after surviving bankruptcy, I feel a hit of nostalgia thinking about those days of bright yellow rims. I was excited to see what Mavic had been cooking up since I last spun up a pair.
