Over the years, French wheel brand Mavic has pioneered some pretty cool MTB innovations, not least the widespread adoption of UST (Universal Standard for Tubeless) that’s pretty much ubiquitous in high-end off-road (and even road) cycling nowadays.
Under its Deemax moniker, the brand has consistently pushed the design envelope on downhill-orientated wheels and we’re talking right back to the days of its distinctive yellow wheels that were ultra-desirable in the early noughties.
