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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

Mattress-in-a-box firm Emma faces CMA inquiry into online sales tactics

An online advertisement for the mattress brand Emma sleep.
An online advertisement for the mattress brand Emma Sleep, which is being investigated over the use of countdown clocks on its website. Photograph: Franziska Krug/Getty

The UK’s competition watchdog is investigating the mattress and bed brand Emma Sleep over concerns it may have misled consumers through use of pressure-selling tactics.

The Competition and Markets Authority (CMA) said it would examine whether Emma and other companies in the group breached consumer protection law through measures designed to get shoppers to make quick purchases.

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