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The Independent UK
The Independent UK
National
Carsen Holaday

Matthew McConaughey trademarks iconic catchphrase in war on AI deepfakes

Matthew McConaughey Yorn Levine

Matthew McConaughey has filed to trademark his signature catchphrase “alright, alright, alright” in a fight against artificial-intelligence deepfakes.

The actor, 56, recently secured eight trademarks to protect his likeness from unauthorized AI misuse, including his voice, his smile, and the famous phrase, which he first improvised in Richard Linklater’s 1993 comedy Dazed and Confused.

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