Matthew McConaughey has never been shy about turning himself into a brand, and he's been happy to lean into the many memes based on his performances. His latest move is to trademark his own voice saying “alright, alright
alright” and video clips of himself standing on a porch, as first shared by The Wall Street Journal. That might seem odd until you realize it's not about a new product, it's a kind of legal preemptive defense against the onrushing AI celebrity cloning wars.
