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Benzinga
Benzinga
Business
Chris Katje

Mattel Wins Back Frozen And Disney Princess Rights: Why Investors Are Cheering

Disney Mattel Disney Princess MAT Hasbro NYSE Walt Disney Co

Disney Princess and Frozen toys are a lucrative business line for The Walt Disney Co (NYSE:DIS) and also for whomever lands the licensing rights to the popular brands. Here’s how those rights changing hands can once again benefit Mattel Inc (NASDAQ:MAT).

What Happened: Shares of Mattel rallied Wednesday on news that the company had secured the rights to the Disney Princess license and Frozen license from Disney. The news comes years after a 2016 decision saw Mattel lose the licenses to its rival Hasbro Inc (NASDAQ:HAS).

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