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Asharq Al-Awsat
Asharq Al-Awsat
Entertainment
Asharq Al-Awsat

Mattel Reclaims Rights for Disney Princess Toys from Hasbro

A shopper carries Disney's "Frozen" doll sets through the Trafford Centre shopping mall in Manchester, England, in November 2015, just months before Mattel lost the rights to produce the toys. Getty Images)

Mattel Inc on Wednesday won the rights to produce dolls based on Disney royalty like Elsa and Jasmine, snatching back a highly lucrative license from archrival Hasbro Inc.

The reunion sent Mattel's shares surging 11% and is part of Chief Executive Ynon Kreiz's plan to turn the company around by getting more entrenched in big entertainment properties.

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