You know how I’m a Celebrity… Get Me Out of Here! works, right? Let’s break it down: “I’m a Celebrity” refers to the 12 contestants, who are all famous – except are they? The yardstick of fame is a better kept secret than Colonel Sanders’ recipe. There’s not even a coherent ideal household, to whom all these people would be “names”.
If you’re an absolute TV aficionado, you’ll know your way around Owen Warner (Hollyoaks), Sue Warner (Corrie), Charlene White (Loose Women) and Scarlette Douglas (A Place in the Sun), but would you necessarily be familiar with the oeuvre of comedians Seann Walsh and Babatúndé Aléshé? Would the former England football player Jill Scott ring any bells?