Matt Brittin’s message was pretty clear on his first day as director general of the BBC. It was echoed in a schedule that included an introductory LinkedIn video as well as meetings with the newsroom, podcast, radio, current affairs and research and development teams. It was there in his first all-staff email, which used the word “velocity” twice and invoked the second world war to call for a “sense of urgency”.
Alongside Brittin’s affection for the BBC and public service broadcasting, his message can best be summed up as “move fast but break nothing”.