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The Guardian - UK
The Guardian - UK
Entertainment
Catherine Shoard

Materialists effect: mentions of A24 film studio up 65% in dating app profiles

A24 Feeld Dakota Johnson United States Entertainment Instagram
Lucy, 34, $80,000pa, likes Coke, beer and A24 … Dakota Johnson in The Materialists.
Lucy, 34, $80,000pa, likes Coke, beer and A24 … Dakota Johnson in The Materialists. Photograph: Atsushi Nishijima

The dating app Feeld has revealed that mentions of the film studio A24 have increased 65% year-on-year in members’ profiles over the past 12 months.

Feeld caters for those seeking alternative relationship choices and overindexes for women and non-binary people, bisexuals and pansexuals, yet it reports that the majority of members whose profiles mention A24 are cis-gender male, straight and aged 26-30.

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