Matalan shoppers have fallen for its new collection with Dani Dyer after spotting it online.
High street giant Matalan boasts a loyal following on social media, with thousands of devoted fans keeping an eye on the retailer's posts for news of the newest fashion, accessories and homeware product launches. Now, the brand has caused excitement after teaming up with Love Island star, Dani Dyer.
The popular television personality shot to fame after winning the fourth series of the hit reality dating show. Adding another string to her bow, the 26-year-old's collection with Matalan, titled Girls on Film, features stylish yet affordable dresses, tops, co-ords, jumpsuits and more.
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The range is available exclusively at Matalan. It can be purchased here.
To its 808K Instagram followers, Matalan shared a carousel of images showcasing the range and penned: "Drum roll please Introducing Girls on Film at Matalan, and Dani Dyer's exclusive collection Head to our website to see the collection in full". The collection proved popular on the hit social media platform, with the image racking up hundreds of likes.
Enamoured shoppers shared their thoughts in the comments section. Nikki simply said: "Gorgeous".
Claire said: "This is better matalan well done". Lynn said: "Love the 1st".
Imani commented: "Such a versatile collection, amazing!" Annabelle said: "I LOVE IT. All so perfect". Phoebe added: "So dreamy! Love the first two dresses".
On Dani Dyer's own Instagram post, a video of the collection, shoppers were equally impressed. Lia said: "Love this !!!"
Kayleigh said: "Oh my god love this collection". Emma said: "Absolutely love this".
Davinia commented: "Love this collection, already ordered two items". Marta added: "Looks like I need to visit Matalan soon".
Matalan and Dani Dyer's new collection can be purchased by clicking here. Alternatively, you can find your nearest Matalan store here.
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