It’s the moment we’ve been waiting for - yes, the yearly Matalan X Alder Hey Children’s Charity pyjamas are here! This collaboration is always a huge hit amongst families and Matalan customers - and this year’s are not ones to be missed!
With a brand new colourful eye catching design for 2022, the range includes matching unisex pyjamas for adults and children, as well as baby grows for the tiny ones - there’s even an outfit for your pet too!
Plus 100% of all profits from the campaign will go to Alder Hey Children’s Hospital Charity, which will continue to support their Surgical Neonatal Appeal.
They are available in stories now, or you can buy them online! So what are you waiting for? They won’t be around for long - trust us! Prices start from £12.50 for Adult PJ’s, Children’s PJ’s are £8.50, Baby Grow for £5.50, an outfit for your pet from £5.50 and a mug for £2.50.
Following on from the success of the 2021 ‘design your PJ’s competition’, Matalan and Alder Hey offered children all over the UK the opportunity to help to design and inspire the 2022 pyjama set - how cute!
The winner of the competition and proud creative behind this year’s PJ’s is seven year old Maiya Ariss-Johnson from Bootle, Liverpool. Her uplifting design features vibrant rainbow stripes and ‘Let’s Be Happy Together’ slogan, with Alder Hey mascot ‘Oli The Elephant' making an appearance too.
Some of the 2022 charity ambassadors for the campaign include four month old Frankie and family, five month old Niamh and family and Charlie aged 2 and family, who have been treated throughout their journeys and cared for by the amazing clinicians and staff at Alder Hey.
The overall theme of togetherness and coming #TogetherForAlderHey is a key factor behind all the Matalan X Alder Hey campaigns, and this is reflected through the families and staff at the renowned children’s hospital.
The Surgical Neonatal Appeal is in support of the new state-of-the-art Surgical Intensive Care Unit (NICU), which is being built on the site of Alder Hey Children’s Hospital in Liverpool. In partnership with Liverpool Women’s Hospital, this innovative facility has been designed with technology and enhancements in mind, giving babies and families the best environment in which to thrive, all of which is truly helped by charitable support.
The new unit will be the first of its kind in the UK to provide Family Integrated Care and will provide a safer service for babies, reducing the number of transfers of newborns between both hospitals by 50%, and allowing neonatal babies to receive the treatment and expert care needed with their families close by. This will be made possible by the unit offering 22 neonatal cots and 18 individual family rooms where parents stay alongside their newborns 24 hours a day.
Jason Hargreaves of Matalan said: “Alder Hey is such a special place, and I am so proud that Matalan, and our customers, can support this fantastic charity by raising vital funds, through our annual campaign. Every year I look forward to seeing the new pyjama design, and this year’s no different! I can’t wait to see families across the country wearing their colourful stripes in support of Alder Hey, so from me, a big thank you to everyone who gets involved and takes part.”
Fiona Ashcroft, CEO of Alder Hey Children’s Charity said; “The annual Matalan and Alder Hey pyjama campaign has become a fixture in people’s diaries and we are sure to see a massive demand again this year with the brilliant rainbow striped design! Our amazing Matalan family have always supported the work staff at Alder Hey do and their continued support of the Surgical Neonatal Appeal this year will help make a huge difference in keeping families together when they need it most.”
So what are you waiting for? Get your hands on the latest pyjamas from Matalan, in support of Alder Hey now!
Have you purchased a pair this year or before? What do you think of the design this year? Let us know your thoughts in the comments section below.
