Amidst the prestigious setting of Augusta National, the fashion choices of the players at the Masters have garnered significant attention this week. From Jason Day's loose-fitting slacks to Justin Thomas, Erik van Rooyen, and Akshay Bhatia sporting Greyson Clothiers' stylish apparel, the tournament has become a showcase for both golfing skills and sartorial flair.
Notable players like Viktor Hovland have embraced bold prints that pay homage to the iconic azaleas of Augusta National, with J. Lindeberg providing eye-catching attire. Hovland's statement piece, a black shirt featuring a giant azalea, exemplifies the fusion of golf and fashion on display.
While some players opt for mainstream sports apparel brands like Nike and Adidas, others, such as Jordan Spieth and rising star Ludvig Aberg, showcase their talents in Under Armour and Adidas gear, respectively. Spieth's partnership with Under Armour extends beyond fashion, with the brand also contributing to charitable causes through his foundation.
However, the most significant fashion development comes from golf legend Tiger Woods, who introduced his own brand, Sun Day Red, at this year's Masters. Woods' iconic Sunday red attire, previously associated with Nike, now features his brand's logo—a tiger with 15 stripes symbolizing his 15 major victories. This move marks a new chapter for Woods, emphasizing a focus on athletes and their values in product design.
Woods' debut of Sun Day Red at Augusta National has generated anticipation for the brand's official launch on May 1. With Woods sporting distinctive ensembles during the tournament, golf enthusiasts and fashion aficionados alike eagerly await the release of his new line, embodying his enduring legacy in the sport.
