ATSC 3.0 deployments are booming in the U.S. and evolving past the trial phase onto the monetization stage. While the benefits of NextGen TV have been explored extensively, the broadcast community needs a better understanding of ATSC 3.0 business continuity and post-transition strategies.
To successfully support new business models such as datacasting services and targeted advertising after migrating to ATSC 3.0, it is important to implement redundancy mechanisms, deliver both ATSC 1.0 and ATSC 3.0 services, and deploy an overarching orchestration system integrated with the billing environment.
