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The Guardian - UK
The Guardian - UK
Entertainment
Stuart Heritage

Masterchef for Gen Z! What is the point of BBC Three’s bizarre new cooking show?

Kayla Greer, Stacey Dooley and Big Zuu in Hungry for It.
Not a terrible show but a pointless one … Kayla Greer, Stacey Dooley and Big Zuu in Hungry for It. Photograph: Jack Barnes/BBC

You might want to brace yourself before watching BBC Three’s new series Hungry for It because it comes with a premise so bold and groundbreaking that anyone who tunes in might be forced to spend the rest of their life piecing together the fragments of their exploded mind. Ready? OK, deep breath. In Hungry for It, contestants cook things for some judges.

Isn’t that wild? Isn’t that unlike anything you have ever heard of? Who could possibly know how or where the producers managed to come up with such a pioneering idea. Maybe it came to them in a dream? Maybe it’s the result of an intense horizon-widening ayahuasca retreat that forced them to confront their deepest inhibitions? Or maybe it’s because they just watched one episode of MasterChef and thought: “Sod it, that’ll do.” We may never discover the answer.

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