With 614,000 viewers in the morning for its new episode and another 386,000 in the evening, Bluey rounded up a million viewers. Even though it’s only eight minutes or so per ep, the commercial networks would love to have the (mostly) mothers watching Today or Sunrise instead of the superstar blue heeler. The ratings breakdown shows thousands of mostly younger women watching (one imagines they’re babysitting). It is school holidays in some states, so the new episodes have been timed very well.
Last night it was Nine from Seven in the main channels and almost a draw in total people. MasterChef continues to do well: 754,000, which with delayed and streaming could see that figure kick over 900,000. Seven’s Big Brother drew 538,000, which will rise to close to 800,000, and Nine’s Celebrity Apprentice — a brittle production — attracted 573,000 and could get close to 700,000 with BVOD and delayed viewing.
Network channel share:
- Nine (27.1%)
- Seven (27.0%)
- Ten (21.3%)
- ABC (15.2%)
- SBS (9.4%)
Network main channels:
- Nine (19.1%)
- Seven (17.6%)
- Ten (14.5%)
- ABC (9.9%)
- SBS ONE (5.4%)
Top 5 digital channels:
- 7TWO (4.3%)
- 7mate, 10 Peach (3.4%)
- 10 Bold (3.0%)
- ABC Kids/Plus (2.7%)
Top 10 national programs:
- Seven News — 1.575 million
- Seven News 6.30pm — 1.474 million
- Nine News — 1.222 million
- Nine News 6.30pm — 1.200 million
- A Current Affair (Nine) — 951,000
- The Chase Australia 5.30pm (Seven) — 920,000
- 7pm ABC News — 904,000
- Home and Away (Seven) — 813,000
- MasterChef Australia (Ten) — 754,000
- 7.30 (ABC) — 722,000
Top metro programs: none with a million or more viewers last night.
Regional top 5: Seven News, 580,000; Seven News 6.30pm, 541,000; The Chase Australia 5.30pm, 357,000; Home and Away; 324,000; 7pm ABC News, 305,000.
Losers: Big Brother, Celebrity Apprentice — again and again.
Metro news and current affairs:
- Seven News — 995,000
- Seven News 6.30pm — 933,000
- Nine News — 929,000
- Nine News 6.30pm — 905,000
- ACA (Nine) — 684,000
- 7pm ABC News — 598,000
- 7.30 (ABC) — 481,000
- The Project 7pm (Ten) — 396,000
- Ten News First — 325,000
- The Project 6.30pm (Ten) — 292,000
Morning (national) TV:
- Sunrise (Seven) — 377,000/224,00
- Today (Nine) — 301,000/193,000
- ABC News Breakfast — 276,000/177,000
- ABC News Mornings — 250,000
- The Morning Show (Seven) — 203,000
- Today Extra (Nine) — 161,000
- Studio 10 (Ten) — 43,000
Top 5 pay TV programs:
- AFL: 360 (Fox Footy) — 71,000
- AFL: Hall of Fame (Fox Footy) — 67,000
- AFL: 360 (Fox Footy) — 60,000
- AFL: Hall of Fame (Fox Footy) — 58,000
- The Bolt Report (Sky News) — 46,000
