Mastercard thinks you’re so much prettier when you smile.
Well, to be more accurate — Mastercard thinks you’re so much prettier when you’re purchasing things using its services and is now suggesting you should smile while you do it. In fact, yesterday it announced the rollout of a new “Biometric Checkout Program” utilizing grins and hand gestures to approve your transactions. Yep, that’s right: If you want to purchase your next stick of prescription-grade deodorant, you better be prepared to grin like the goddamn Cheshire Cat for it.
