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Fortune
Fortune
Marco Quiroz-Gutierrez

Mastercard accelerator program to help emerging artists break into Web3

(Credit: Gerardo Mora—Getty Images for Mastercard)

Mastercard announced today at the Consumer Electronics Show in Las Vegas an accelerator program to help five up-and-coming artists—musicians, DJs, and producers—build Web3 brands.

Raja Rajamannar, the company's chief marketing and communications officer, said the Mastercard Artist Accelerator will connect artists from around the world with Web3 and music industry mentors.

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