
Historically, the timepiece market has often been perceived through the lens of beauty that revolves around brand image and level of craftsmanship in work, and locked in that way the emergence of master copy watches is changing the way high-end watchmaking is understood. As the market for luxury timepieces with excellent brands and designs continues to expand, so too does the appeal of these painstakingly reproduced fakes. But what does it mean for the luxury watch market and in particular concerning master copy watches, how are those boundaries of luxury realness and fake interlacement drawn with such an easy steep incline?