The Masked Singer viewers reckon they have worked out who Phoenix is on the ITV show.
Despite initial predictions seeing David Tennant or Michael Ball as the favourites to be unmasked, viewers now believe it's someone else.
After listening back to the performance from Sunday evening, fans recognised the vocals and questioned if it was a member of the band the Kaiser Chiefs - Ricky Wilson.
Clues for the character included rising from the ashes, following a hollow trail and being hot or conventionally attractive.
There was also mention of the mystery person reinventing themselves, while on stage Phoenix was shown to move around a lot.
Their final clue riddle for the character was: "I'm all flame and fire, my feathers ablaze, it may intrigue you to learn, I've been a catchphrase."
The clues didn't seem to match anyone in particular though, leaving many viewers baffled over who it could be.
That said, others believed the voice alone was enough to go on and that it had to be Ricky.
Some viewers also pointed out that his name did become a catchphrase, as EastEnders character Bianca Jackson famously shouted this same name on the show.
It was about a different Ricky, the fictional Ricky Butcher, but perhaps this is what the clue was referring to.
Taking to Twitter, one fan said: "We all know Phoenix's voice from somewhere. Clue package was weak but I'm gonna go out there and say it's Ricky Wilson from @KaiserChiefs."
Another fan agreed: "I’m pretty sure phoenix is ricky wilson. don’t ask why, i don’t know, but their voices is almost identical."
A third viewer said: "Think phoenix could be Ricky Wilson," while a fourth fan wrote: "Phoenix is 100% Ricky Wilson."
The comments kept coming in too, with a tweet reading: "On second listen to Phoenix, I’m hearing Ricky Wilson."
Another joked about Ricky: "My wife thinks Phoenix is Ricky Wilson, and who am I to disagree?"
The Masked Singer UK continues next Saturday at 7pm on ITV1 and ITVX.