Maserati will offer a fully electric lineup by 2025 and no long sell gas-powered vehicles by 2030, the luxury brand of Stellantis NV said on Thursday.
Following the lead of Tesla Inc. and other luxury players, Maserati will seek to jump ahead of the competition in its electric-vehicle ambitions. After seeing a turnaround in profit and last year's increase in global market share following years of sluggish sales, the Trident brand is looking to build on that momentum for its "Folgore" lineup, which is Italian for lightning. The commitments are part of Stellantis' Dare Forward 2030 strategy shared earlier this month.
"Bolstered by the outstanding results it has achieved, Maserati is carving out the path that will make it the first luxury brand to launch a 100% electric sports car," the brand said in a statement. "Maserati will set the benchmark in every market segment and will be the first luxury brand to complete its electric line-up by 2025."
