Despite being a beauty girl through and through, my makeup routine has relatively stayed the same over the years. Sure, I'm constantly swapping out new beauty products, but my overall technique, from how I contour to applying my signature winged eyeliner, hasn't changed much. Then one late night on TikTok, I went down a deep rabbit hole on a makeup technique called underpainting, and I got to thinking, "Have I been doing everything wrong?"
In case you're unfamiliar with the term, underpainting is the process of contouring and highlighting your features before applying foundation, instead of the other way around. While by no means new, celebrity makeup artist Mary Phillips is synonymous with the phrase thanks to hundreds of viral videos testing the "Mary Philips underpainting technique." She's also been open about using underpainting on her A-list clients like Hailey Bieber and Kendall Jenner. With so much online attention, releasing a makeup brand with underpainting as the basis felt like a natural next step.
